Logos have the capacity to correspond with a target audience and as well as delivering the final message. A construction and tools logo design would imply power, strength, durability & dependability. Old Construction companies do not revamp their logo beyond its colour, keeping in mind the amount of current and past followers.
To develop a skyscraper of 60 odd storeys one must start from a single brink, or a splat of cement. In the same way – a logo design will begin with either an image or a letter coherent to the company’s motto, future goals or past events. The uncertainty shares certain similarities to that of a designer thinking of a logo for a construction company and a worker, climbing on the ledge of the 35th floor of an unconstructed skyscraper. One wrong move, the loss of clientele would not only effect but also degrade your company by word of mouth.
The risk though has to be taken, in order to succeed.
Construction and Tools Logo Design- Peroration
A design that which communicates of the strength and durability of a construction company, its tools and products wouldn’t need any typography at all to correspond with the target audience. Especially when a construction and tools logo design is depicted on a skyscraper to that of a website.
The ‘D’ in Danube is a three step building block to depict construction. Use of red – an alarming colour to display growth and transparent font for a vibrant image.
Most construction companies incorporate tools in their logo designs, which is not a bad idea for a start up to show exactly what they provide and how good they are. Nevertheless, existing or old companies may use standard fonts or minimal hints to depict their power and dependability while urging clientele to take advantage.
Rapid drill is a luring example of depicting service in the logo itself. The display of a tool in a Construction and Tools Logo Design favours the company’s clientele in knowing and choosing efficiently. Evidently the logo does all the talking with the most used colour in the industry- Grey. This specific colour has the power to display construction tools directly.
Construction and Tools Logo Design – Colours & Typography
Abu Dhabi – Formula 1 Track – 2012
Colours play their own psychological game of attracting clientele, mostly used are Green, Blue, Yellow, Deep Red and Light Orange. Below is an image of the world’s leading construction company 115 years tenured in the industry. Looking at their logo may not only instil inspiration but takeaway points:
Almost immediately, for those who cannot decipher image, the colours would play the appealing role. However as confirmed in articles about the design, its either 2 magnets or 2 screws of different sizes. What is unique is its typography and hence memorable to the eye. In a Construction and Tools Logo Design, the colour red, white and blue representing the country itself – hence speak with its nation at the same time.
Observe the colours match that of Vinci – however the appeal is all but different. For a cutting shop it incorporates not only alarming colours but also adventurous typography. The slight hints of cracks and dashes in the letters ‘R’,’I’, and ‘U’ depict a cutting work as specialization within this Construction and Tools Logo Design. Construction and Tools Logo Design- Images Used
Most images used in the industry are related to heavy machinery and immediate necessary construction tools. Nevertheless, with advances in technology, a simple approach has been prospering across construction companies as seen below:
1. Laing O’Rourke – United Kingdom
2. Royal BAM Group – Netherlands
3. Kiewit – Nebraska
4. Balfor Beatty – United Kingdom
5. Hochtief – Germany
Please feel free to share your most attractive Construction Logo Designs and your feedback.
